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About Ajile
Ajile was founded in 2024 by Alex Miller, a lifelong entrepreneur at heart. Growing up, Alex spent time with his two favorite entrepreneurs—his dad (Window Cleaning / Power Washing) and Uncle Joe (Printing)—walking the beaches of Ocean City, NJ, talking about profit margins, customer demand, and business strategy before he even knew what those terms meant.
After 7 years at Accenture, Alex knew he wanted to build something of his own but wasn’t ready to take the full leap. He joined OpenStore, an eCommerce aggregator (think Private Equity for eCommerce), where he helped oversee marketing operations for 50+ eCommerce brands.
That’s where he cracked the code on what works—and what doesn’t—in eCommerce.
Ajile started as a referral-based consulting business, with Alex taking on projects during nights and weekends. One referral led to another, and soon, Ajile was a business of its own. Today, Ajile has helped 10+ brands grow profitably, combining strategic insight with hands-on execution.
What We Believe
Alex’s favorite quote—one he shares with every client and team member—is:
At Ajile, we don’t do short-term, transactional relationships. Our clients stick around—6+ months and counting—because we take the time upfront to ensure the right fit. When you work with us, you’ll feel like we’re part of your team. We show up, we execute, and we stay invested in your success.
Our reputation is everything. We’re built on referrals, and we want to keep it that way. But referrals go both ways—we don’t just take on anyone. We have a strict "we don’t work with bad people" policy.
We work with good brands, good operators, and good people. And in return, we want those good people to refer us to more good people. That’s how we grow—by building a network of like-minded, growth-focused brands.