One Team. One Dashboard.
One Number You Can Trust.
The Ajile Profit Operating System replaces your fragmented agency stack with a unified growth engine — so you stop managing vendors and start seeing what's actually working.
Backed by our 90-Day Guarantee — hit the numbers, or don't pay.
Most DTC brands are paying for growth they can't see.
You're paying 3-4 vendors who don't talk to each other. Each one optimizes their channel in isolation while your blended efficiency suffers.
Your agencies show you ROAS — the number that makes them look good. They don't show you MER — the number that includes their fees and shows what's actually profitable.
You're spending 20+ hours per week managing marketing instead of building product. You've become the project manager for your own agency stack.
Based on our audits, DTC brands spending $50K+/month on marketing commonly waste 20-40% of budget on overlapping spend, untracked creative, and margin-blind scaling. That's $10-20K/month bleeding out.
The problem isn't your marketing. It's the operating system underneath it.
Every month without a unified system is another month of compounding waste. The Ajile Profit Operating System replaces the fragmented stack with one system, one team, and one number you can trust.
How We Make Sure You're a Fit
We don't take every brand. Here's the 5-step process before we work together — designed to make sure we're the right partner for you, and you're the right fit for us.
Discovery Call
30 minutesWe learn about your brand, you learn about us. This is a mutual fit check — not a sales pitch. We'll ask about your revenue, ad spend, current agency setup, and what's not working. You'll learn how the Profit Operating System works and whether it makes sense for your stage.
The Audit
1-2 weeksWe dig into your numbers, channels, and margins. This is a real audit — not a surface-level deck. We look at your ad accounts, email performance, creative library, COGS, 3PL costs, and current vendor setup. Free. You keep it either way.
Business Case
Presented during consultationWe show you exactly where the opportunity is, backed by data from your audit. No guesswork. You'll see the specific levers we'd pull, the expected impact, and the timeline to get there.
Proposal
Clear scope, no surprisesScope, timeline, investment. No surprises. You know exactly what you're getting, what it costs, and what success looks like. We don't hide fees or surprise you with add-ons.
30-Day Sprint
Full implementation in 30 daysFull implementation of the Profit Operating System in 30 days. MER dashboard live in week one. First creative sprint launched. Existing campaigns audited and optimized. By day 30, the system is running.
What Happens After the First 30 Days
Once the Profit Operating System is live, here's how we run it. Each phase builds on the last — compounding results over time.
The Margin Audit
Weeks 1-2Before we spend a dollar, we find where you're losing them. The Margin Audit maps every leak in your marketing P&L — and quantifies each one in dollars, not percentages.
- Build your custom contribution margin dashboard from scratch
- Calculate your true MER — including all agency fees, not just ad spend
- Audit every channel: paid media, email, creative, landing pages
- Analyze your Meta ad library for volume, diversity, and testing cadence
- Rank every margin leak by dollar impact, biggest to smallest
Unified Strategy
Weeks 2-3One cross-channel strategy where paid, email, and creative work as a single system — not 4 siloed plans from 4 vendors. We reverse-engineer your strategy from your MER targets, not from channel-level vanity metrics.
- MER-first strategy: every channel plan starts from your target MER and works backward to budget
- Offer architecture — we design your offer stack so the math works before a single ad runs
- Creative testing roadmap: minimum 25 ad variants per month, mapped to hypotheses
- Channel-specific KPI targets with clear kill criteria — we define what "not working" looks like upfront
- Quarterly milestones with built-in pivot points — not a 12-month plan that's stale by month 2
2-Week Sprints
Ongoing, every two weeksThis is where the work happens. A senior team across paid media, email, and creative runs hypothesis-driven testing sprints every two weeks — not gut-feel optimizations. Each sprint follows a test-measure-learn cycle: define the hypothesis, set the success metric, launch, read the data, document the result.
- 25+ creative variants tested per month: UGC, static, video, landing pages
- Hypothesis-driven testing — every ad has a written thesis and success metric before launch
- Campaign builds, optimization, and scaling across Meta, Google, TikTok
- Email flows + campaigns in Klaviyo — integrated with paid strategy, not siloed
- Winners get scaled within 48 hours. Losers get killed. Nothing runs on autopilot.
The MER Dashboard
Updated weeklyOne dashboard. One number. Full visibility. Your MER dashboard shows you the true cost of growth — including agency fees, creative costs, and everything else your current agencies leave out.
- Centralized control panel: true MER, contribution margin, ROAS — all in one view
- Weekly email updates with a performance scorecard, completed work, and next week's game plan
- Bi-weekly strategy calls with Alex, our founder — not a junior AM
- One dashboard, one number, full visibility — nothing buried, nothing hidden
Scale & Leverage
QuarterlyThis is where compounding kicks in. Every quarter, we review what's working, cut what isn't, and expand into new channels — only when unit economics support it.
- Scale winning channels, kill underperforming ones — decisions backed by MER data
- Expand into new channels (Google, TikTok, YouTube) only when current channels prove profitable
- Retail leverage: DTC scale that attracts big-box inbound (Revolve, Anthropologie, and more)
- Offer iteration and seasonal strategy — evolving your playbook based on quarterly performance data
Concrete deliverables, not vague promises.
Everything below is included in your engagement. One retainer. One team. Full coverage.
Your agency shows you ROAS.
We show you MER.
Ad Revenue ÷ Ad Spend
Doesn't include agency fees, creative costs, or email revenue. Looks great on paper. Hides the truth.
Total Revenue ÷ Total Marketing Cost
Includes ad spend, agency fees, creative costs — everything. One number that tells you if your marketing is actually profitable.
When you know your true MER, every decision gets clearer — what to scale, what to cut, and where to invest next.
Sample data from an example client dashboard. Your Control Panel is custom-built during onboarding.
One Partner vs. the Fragmented Stack
Most brands spend $25-40K/month across 3-4 agencies for less coverage and zero unified reporting. The Ajile Profit Operating System consolidates everything under one retainer — typically at lower total cost with more accountability.
| Ajile | Traditional Agency Stack | In-House Hire | |
|---|---|---|---|
| Reporting | Unified MER dashboard — one number | Siloed reports from each vendor | You build it yourself |
| Channels | Paid + email + creative, aligned | One channel per vendor, no coordination | One person, limited bandwidth |
| Who runs it | Founder + senior team | Junior AMs after the sale | A full-time hire you manage |
| Testing velocity | 25+ variants/month, hypothesis-driven | 5-10 variants, reactive | Whatever one person can do |
| Accountability | 90-day guarantee, hit the numbers or don't pay | 12-month contract, no out | You're the accountable one |
| Monthly cost | $10-20K — one retainer, full coverage | $25-40K across 3-4 vendors | $150K+ in salary + tools |
The System Works. Here's the Evidence.
After 2 failed agencies, ready to give up on DTC. We built the UGC testing pipeline, marketing calendar, and angle testing system. Now going on year three with 5x revenue growth and new retailer inbound.
"Ajile built the system that finally cracked DTC for us."— Stephen WeisbuchRead the full story →
Before: murky margins, inventory issues, invisible to retailers. After: 34% DTC sales growth, 38% AOV growth, Khloé Kardashian posted organically, Revolve and Anthropologie reached out.
"Ajile isn't just a marketing agency — they're a growth partner."— Lauren Elizabeth TeamRead the full story →
Alex built the creative infrastructure — hook, persona, and angle testing until finding the winners that allowed scale. The same process he now runs for every Ajile client.
"Alex's creative system got us from $1M to $20M in revenue."— Media Buyer, Jack ArcherRead the full story →
Hit the Numbers, or Don't Pay.
In 90 days, you will have a live MER dashboard, a documented cross-channel strategy, and full visibility into what's working and what's not. If you don't, cancel with 30 days written notice. No penalties. No fees.
The MER dashboard and margin audit alone are worth $5-10K as standalone deliverables. The strategic roadmap, creative library, and campaign assets are yours regardless. Even if you cancel, you walk away ahead.
Keep every asset, dashboard, and campaign we built. Full ownership. No strings.
See If We're a FitReady to replace your agency stack?
The Ajile Profit Operating System is built for DTC brands that are spending on marketing, seeing revenue, but can't tell what's actually working. If you have real ad spend and no unified view of profitability, this system was built for you.
We take on 5-7 brands at a time. Apply below and we'll schedule a 30-minute discovery call to learn about your business and see if there's a fit.
Currently accepting applications for Q3 2026.
Backed by our 90-Day Guarantee — hit the numbers, or don't pay.