Case Studies

Revenue Scaled. Margins Protected.
Here's the Proof.

Every result below came from the same system — the Ajile Profit Operating System. One team, one MER dashboard, one accountable owner. Real brands, real numbers, one consistent outcome: profitable growth with full visibility.

90-day guarantee. You keep everything we build. · Case study decks and reference calls available during consultation

5x
YoY DTC Revenue GrowthThe Recycled Planet — after 2 failed agencies
34%
DTC Sales Growth YoYLauren Elizabeth — despite inventory issues
$1M→$20M
Revenue GrowthJack Archer — Alex at OpenStore
$150K+
Margin RecoveredGateway X — first 30 days

Why These Results Aren't Random

Most DTC brands have the same problem: 3-4 vendors running channels in silos, reporting different numbers, optimizing for platform ROAS instead of true profitability. The Ajile Profit Operating System replaces that with one team running paid, email, and creative as a single system — tracking MER (total revenue ÷ total marketing cost) instead of platform-reported ROAS. When you see the whole picture, you stop wasting money and start compounding growth. See the full system →

Full Profit Operating System Sustainable Outerwear

The Recycled Planet

Primarily a retail brand (Nordstrom, Dillard's) that had tried and failed with two other agencies on DTC. Was ready to give up on direct-to-consumer entirely. No creative testing process, no marketing calendar, no system for finding what works.

5x YoY DTC Revenue Growth — After 2 Failed Agencies

The Challenge

The Recycled Planet is a retail-first brand with strong wholesale distribution. But DTC had failed — twice. Two previous agencies couldn't make it work, and the team was ready to give up on direct-to-consumer entirely. No creative testing infrastructure, no marketing calendar aligned to product drops, and no process for identifying what actually resonates with consumers online.

What We Did

  • Built a UGC testing pipeline from scratch — systematic hook, persona, and angle testing until we found the winners
  • Implemented a marketing calendar aligned to product drops and seasonal moments — DTC and wholesale working in sync, not competing
  • Ran angle testing across creative until we identified what converts (hint: fur jackets are very popular right now)
  • Unified reporting so the team could see DTC contribution margin and wholesale performance in one view
  • Scaled DTC volume to the point where new retailers started reaching out — names you've heard of

The Results

5x YoY DTC revenue growth
3 Winters Together and still growing
New Retailers Inbound from major names*
UGC System Scalable creative pipeline
2 → 0 Failed agencies before Ajile

* Retail inbound coincided with DTC growth period. DTC scale contributes to retail visibility, but we can't claim sole attribution for retail partnerships.

See the UGC That's Working

"We were ready to give up on DTC after two agencies couldn't make it work. Ajile built the system that finally cracked it — and now retailers are coming to us."

— Stephen Weisbuch, Founder, The Recycled Planet
Full Profit Operating System Women's Fashion

Lauren Elizabeth

A growing DTC fashion brand with separate vendors for paid and email, no unified strategy, and murky margins. Revenue was climbing but inventory issues were limiting growth, and the brand had zero retail visibility. Needed a growth partner — not just another ad agency.

34% DTC Sales Growth YoY (Despite Inventory Issues)

The Challenge

Lauren Elizabeth was spending across paid and email through separate vendors, but nobody owned the full picture. Creative was inconsistent. Margins were murky — no one had optimized gross margin or aligned the drop calendar with marketing spend. Inventory issues were capping growth potential. Revolve and Anthropologie were dream goals, but the DTC foundation wasn't strong enough to attract retail attention.

What We Did

  • First 30 days: margin audit complete, MER dashboard live, three vendors consolidated to one team, first unified creative sprint launched
  • Aligned paid + email + creative into a single revenue-driving system with contribution margin visibility
  • Optimized gross margin and aligned the drop calendar with marketing spend — not just running ads, but partnering on the business
  • Built seasonal and offer strategies that sustained growth across Q4 and beyond
  • Scaled DTC volume and brand visibility through consistent, unified execution

The Results

34% DTC sales growth YoY
38% AOV growth YoY
Khloé Kardashian Organic post — not paid
Revolve + Anthropologie Inbound retail outreach*

* Retail outreach and celebrity attention coincided with DTC growth period. Ajile managed paid, email, creative, and margin optimization — but can't claim sole attribution for organic celebrity posts or retail partnerships. DTC sales growth achieved despite ongoing inventory constraints.

See It in Action

"Ajile isn't just a marketing agency — they're a growth partner. They optimized our margins, aligned our drop calendar, and scaled DTC even when inventory was working against us."

— Lauren Elizabeth Team
Alex's Track Record — OpenStore Men's Fashion & Accessories

Jack Archer

During his time at OpenStore, Alex built the creative infrastructure that powered Jack Archer's growth from $1M to $20M. The process: systematic hook, persona, and angle testing until finding the winners — then scaling. This is the exact process he now brings to every client at Ajile.

$1M → $20M In Tracked Shopify Revenue Over a 3-Year Engagement

The Challenge

Jack Archer was stuck at ~$1M/year. Two separate agencies handled paid media and email with no shared strategy. Creative testing was reactive — a few variants a month with no systematic process for finding winners. There was no MER dashboard, no contribution margin view, and no playbook for what to do when a test won. Growth had plateaued and CAC was rising.

What Alex Built

  • Built the creative infrastructure from scratch — systematic hook testing, persona testing, and angle testing until finding the winners that could scale
  • Once winners were identified, scaled spend behind them with clear kill criteria: when to increase, when to pull back, when to expand channels
  • Unified paid media, email, and creative under one system with a single dashboard tracking total cost of growth
  • 2-week sprint execution with documented test results and a growing library of proven creative
  • 4X'd ad spend while improving efficiency — the system compounds because every test informs the next one

This is the same hook → persona → angle testing process Alex now runs for every Ajile client.

The Growth Trajectory

First 30 days: MER dashboard live, first creative test batch launched, two underperforming campaigns killed. From there, it compounded over three years of disciplined execution — alongside strong product-market fit and the DTC category tailwinds that defined that period.

Yr 1 $1M → $4M — foundation & testing
Yr 2 $4M → $12M — scaling winners
Yr 3 $12M → $20M — channel expansion
4x → 2x Spend scaled, ROAS improved

Revenue represents tracked Shopify GMV during the engagement period. Growth reflects the combined impact of Alex's system, the brand's product development, and broader market conditions. Alex managed paid, email, and creative — not product, pricing, or supply chain.

"Alex's creative system got us from $1M to $20M in revenue."

— Media Buyer, Jack Archer
Additional Results

More Proof the System Works

The Margin Audit Supplements & Wellness

Gateway X / Unbloat

Spending six figures per month on marketing across 4 vendors. Nobody could answer the question: "Are we actually making money?" No contribution margin view. No MER tracking. Just ROAS reports that didn't include agency fees, COGS, or 3PL costs.

$150K In Margin Recovered — First 30 Days

The Challenge

Gateway X was spending aggressively on marketing across four different vendors — paid media, email, 3PL, creative — but had no unified view of where money was going or what was actually working. When we ran the full-stack audit, they were losing margin in five different places and didn't know it.

What We Did

  • Built a contribution margin dashboard in week one — their first view of true profitability including all costs
  • Identified 5 specific margin leaks: agency fees excluded from ROAS, 3PL overcharges, COGS markups, overlapping audiences, unaccountable creative spend
  • Renegotiated vendor contracts based on audit findings — dollar figures attached to each leak
  • Replaced ROAS-only reporting with MER tracking

The Results

$150K Recovered to bottom line
20% COGS reduction
40% 3PL cost reduction
4 → 1 Vendors consolidated

"They found money we didn't know we were losing. The margin audit alone paid for months of the engagement."

— Shonak Patel, Founder, Gateway X
What Founders Say

From the people who write the checks.

"We were ready to give up on DTC after two agencies couldn't make it work. Ajile built the system that finally cracked it — and now retailers are coming to us."

Stephen Weisbuch Founder, The Recycled Planet

"Ajile isn't just a marketing agency — they're a growth partner. They optimized our margins, aligned our drop calendar, and scaled DTC even when inventory was working against us."

Lauren Elizabeth Team Women's Fashion

"Alex's creative system got us from $1M to $20M in revenue."

Media Buyer Jack Archer

"Ajile doesn't feel like an agency. They feel like a part of our team. The weekly updates alone are worth the retainer."

Tiki Frederiksen Founder, Copenhagen Kid

"Before Ajile, I was spending 20 hours a week managing agencies. Now I spend 2 hours a week reviewing results."

Shonak Patel Founder, Gateway X / Unbloat
90
Day Guarantee

Hit the Numbers, or Don't Pay.

In 90 days, you will have a live MER dashboard, a documented cross-channel strategy, and full visibility into what's working and what's not. If you don't, cancel with 30 days written notice. No penalties. No fees.

Here's what you keep regardless: the full margin audit (valued at $5-10K as a standalone deliverable), the MER dashboard we build in week one, every creative asset, every campaign, every vendor recommendation, and the complete strategic roadmap. Even if you cancel, you walk away ahead.

Full ownership of everything we build. No strings. No clawbacks.

Results vary by brand, category, starting position, ad spend, and market conditions. Metrics reflect tracked outcomes during each engagement period. Revenue figures represent tracked platform data (Shopify, ad platforms), not audited financials. Past results are not guarantees of future performance. Jack Archer results reflect Alex's work at OpenStore, not an Ajile engagement.

The Recycled Planet Was Ready to Give Up on DTC.
Now They're at 5x YoY Revenue Growth.

We work with founder-led DTC brands doing $500K-$10M that are spending on marketing across multiple vendors but can't tell what's actually working. If you're juggling agencies, guessing at MER, and spending founder time managing vendors instead of building product — this system was built for you.

We take on 5-7 brands at a time because every client gets the same senior team — not junior account managers. We don't scale by hiring. Currently accepting applications for Q3 2026.

See If We're a Fit

Backed by our 90-Day Guarantee — hit the numbers, or don't pay.